I. kid. you. not.

This is just too good to pass up.*

"In the face of a disaster, are you prepared? Not unless your bra doubles as a face mask." Read the rest from Time here. Evidently, it can filter out chemicals like those at Chernobyl.

And my favorite quote from the designer of it during her acceptance speech for the Ig Nobel Prize, "Ladies and gentlemen, isn't that wonderful that women have two breasts, not just one? We can save not only our own life, but also the life of a man of our choice next to us."

For $29.99, it can be yours

(Thank you, Josie, for sharing this. You rock.)

*Edited to add: I meant too good to pass up on mentioning. I have no plans to acquire this unmentionable.